Business Hosting: Why Uptime is Important
Let’s face it; what goes up must come down. Website owners may not like the sound of it but their websites are not an exception to this rule. No matter how much time, money and effort you put into finding the right web host for your website, it is likely to go down some time. The technical term used in the web hosting industry for the time that a website spends offline is ‘downtime’. Website downtime is one of the biggest issues facing the web hosting industry and is the single most important factor that results in loss of revenue and customer dissatisfaction for web hosts around the world.
Most website owners seldom worry too much about the cause of the downtime as they believe it is their web host’s job to ensure that their website is up and running 24/7. What they fail to realize is that often times, the downtime is the result of their actions. When dealing with website downtime, it is important to determine the cause of the downtime. Websites can go down for a number of reasons, including server upgrades and maintenance, hacking, coding errors, incorrect file uploads, server overload and resource consumption among others.
Websites come in all shapes and sizes and perform a variety of functions for different people and organizations and so the impact of downtime on one website may differ from the impact of downtime on another website. For instance, an ecommerce website which sells products online can have a negative impact on sales if it experiences downtime on a regular basis, particularly if the downtime is prolonged. It can also deter customers from logging on to the site to place orders. This can result in serious consequences for the website owners as it has the potential to disrupt their business. A company website, on the other hand, which simple showcases the company’s services and provides contact information does not necessarily have the same level of impact on the owner’s business if it experiences downtime. In any case, it is vital to use specialized business hosting so that you are available to your clients when they need to contact you.
Regardless of the purpose that a website serves, every website owner wants their web host to ensure that their site enjoys 99.9% uptime in any given month and the reason behind this demand is simple: When your website is down, you stand to lose valuable business even if you do not sell anything directly off your website. Loss of revenue in terms of website downtime is not calculated solely on the basis of the number of orders that would have been generated from your website during the time that it was offline, but also by the impression it leaves on your audience.
In order to minimize downtime and maximize the profitability of your website, it is best to purchase hosting from web hosts that have a proven track record of providing 99.9% uptime on their servers, fast and speedy trouble ticket response times and equally speedy resolutions in the event that your website does experience downtime. Check out our business hosting now to see how InspiroHost’s reliable servers can ensure that your website stays up all year round so that you can serve your customers better.
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