Using Social Media to Attract Traffic to Websites
There are many ways to make your website rankings in search engine indexes to rise and bring more traffic (visitors) to your online website or blog. One of the most important in the last few years has become social media: the use of websites like Facebook and Twitter to promote your company, keep your clients updated, build traffic and increase search engine rankings.
Using social media to promote your business website, you can attract traffic from a targeted group of people, who are specifically interested in the products or services you may be offering. There are several ways to accomplish this. One of the most common is to create a company blog, where you can publish news and updates about your products and services, but more importantly write relevant posts on the industry you are in (and in doing so, make your brand a recognizable name in your field). Writing useful blog articles attracts traffic and backlinks from other websites, blogs and social media outlets like Facebook and Twitter.
In this day and age, it is important for companies to maintain a presence on both Twitter and Facebook. Twitter is an easy way to become more reachable and connected to your clients. Using Twitter, you can provide customer support to your clients, address complaints in a public platform, as well as post special offers in your feed to attract clients. When doing so, you should respect the 80/20 rule: 80% of your posts on twitter (“tweets”) should benefit the Twitter community without having a direct commercial value to you. The remaining 20% of your tweets can be advertising.
It is also a great idea to create a Facebook page for your company. It’s another way to stay connected with your clients as well as increase visibility when they “like” your page. In the same way as Twitter, Facebook allows you to post sales information, support clients and more. Facebook pages are very customizable and there are many companies who can help you customize Facebook pages to reflect your company’s identity.
Lastly we will touch upon content-based social media outreach. Posting funny or thought provoking images on your blog or videos on online video portals such as Youtube can also bring a lot of traffic to websites. At the end of the video, let viewers know that it was your company who made and/or posted it on Youtube, along with a blurb about the products and services you offer. Fill out your profile information on Youtube as well so that it’s easy for viewers to find you. Make sure your image or video isn’t simply a blatant advertisement. Not only will interested viewers will appreciate genuine content you post and subsequently visit or explore your website, perhaps to make a purchase, you will also easily build links to your website as your images or videos go viral.
To get started, visit InspiroHost.com to create a blog today. We’ll help you every step of the way.
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