Top 5 tips on how to write SEO friendly copy for your website
Websites are the most effective medium of attracting prospective customers for any business. But in order to achieve that goal, a website needs to not only be visible to search engines, it also needs to create value for its visitors. The amount of time visitors spend on your website determines can make a huge difference in terms of sales. The longer a visitor stays the more chances you have of convincing them that your product or service is worth buying. SEO friendly copywriting can help you entice visitors to stay longer.
The content or copy of your website serves as the backbone of any search optimization campaign as it makes up more than 80% of your website. To keep visitors glued to your web pages, you need to ensure that your website copy generates interest. Here are a few tips to write SEO friendly copy:
1. Consider visitors as scanners, not readers
Instead of trying to write an entire essay, summarize. Most people don’t read the content found on websites; they scan through the various pages catching tidbits of information from here there. You can use this to your advantage by writing copy that makes it easier for visitors to focus on key elements such as headings, bulleted text, ordered lists, images and colors, etc.
2. Create attractive headlines
Much like a newspaper, many web users pay attention to the headlines present in your content to help determine whether it is worth their time to go through the rest of the text. You can create headlines that draw the user into an article. This can be done by using phrases which start with keywords such as “what, why, how”. Headlines can be used to ask the reader an important or thought provoking question which is relevant to the body of the text. This can help generate interest in the body of the article or content.
3. Use ‘power words’ frequently
Some words serve to generate more interest in readers than others. SEO experts refer to these are “power words.” Using words like free, easy, quick, guarantee, affordable and save are some of the power words which you can use in your site copy to keep readers interested.
4. Create subheadings
Nobody likes to read a blob of text with too few paragraphs and headlines. Text which is well organized and broken up into small chunks is easier to read and comprehend. Try inserting a headline wherever it makes sense and increases the value of the text by making it more prominent.
5. Add bulleted lists
Creating a numbered or bulleted list can help create structure and order for your content. It can help breakdown your content into smaller sections which add value to readers who do not want to go through all of the content and help highlight key features more effectively.
There are no comments yet, add one below.